When most people think about the future of marketing, email is one that always comes up first. While it comes across as cheaper than direct mail, it’s not always better. Email advertising is still “new” because while there is tons and tons of emails being sent each day, how many of them are you actually reading?
I know when I first get to work in the morning I delete at least 5-10 emails. My personal email SPAM folder catches 30-40 a day… And I know what I get is on the complete light side. Then, how much of that “Spam” isn’t really spam. Or maybe it’s that Kohl’s coupon you signed up for. Or regretfully your bill. And now you’re going to be late.